About ARC

The story behind the experience.

Two siblings, two complementary worlds, and one belief: meaningful progress happens when people come together.

Bamboo leaves against a blue sky, opening shot of the ARC film
Maxime Vanacker talking about why ARC exists
Why we exist

Meaningful progress happens when people come together.

The most transformative moments in business rarely happen in the office. They happen when teams step out of their routines, share something real, and reconnect with what they're actually building together.

We started ARC after watching too many offsites that felt like rituals. Beautiful settings, full agendas, polite conversations. And yet, nothing shifted afterwards. No clarity. No momentum. No progress.

So we set out to design experiences that earn their place: built with the strategic depth of a business initiative, and the warmth of a gathering among friends. Moments where alignment, connection and forward movement actually take hold.

Core values

What guides everything we do.

Intentionality

Nothing is left to chance. Every detail serves the whole.

Authenticity

We create spaces where people show up as themselves, not the version they perform at work.

Excellence

The standard is not perfection, but care. Every experience feels effortless to the guest because we handle the complexity.

Impact

An experience is only valuable if it changes something. A perspective. A relationship. A direction.

Our philosophy

How we think about experiences.

01

Strategy meets hospitality

Every ARC experience is built on a clear strategic intent: alignment, culture or growth. And every moment of it is shaped with the care of a true host.

02

Design every moment

From the first invitation to the last goodbye, every touchpoint is intentional. The details are not decoration. They are the experience.

03

Create the conditions

Connection can't be forced. We design environments where openness, trust and meaningful dialogue emerge on their own.

Behind the scenes

A glimpse inside an ARC experience.

The Eezee-IT team together on the lawn in MarrakechTeam members in conversationDinner table on a terrace overlooking the sea at sunsetParticipants sharing dinner at a long garden tableGuests at a hosted brand eventVenue entrance in Marrakech with gardens
Maxime and Paulien Vanacker standing together
The founders

Two worlds, one vision.

ARC was built by two siblings combining complementary worlds: strategic business thinking and human-centred hospitality.

Co-founder & Client Director

Maxime Vanacker

Grounded in strategic consulting and business development, Maxime brings the rigour and clarity that turn every experience into real impact, not just good memories.

Co-founder & Experience Lead

Paulien Vanacker

Rooted in human-centred hospitality and creative direction, Paulien crafts the atmosphere, the details and the emotional arc that transforms a gathering into something people carry with them.

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